Recruiting has taken a huge shift in this digital era we live in. The way that companies hire has evolved through the years, mainly because of the technological advances that the world has been witnessing. These advances have motivated companies to change the way they communicate and hire, as the internet has become a huge platform where information and news are updated by the second. Hence, it has become increasingly hard for companies to stand out in a competitive digital landscape, in the search for the best candidates with the right set of skills and talent.
This new context in recruiting has motivated companies to modernize their processes and to look for new ways to attract and convert top talent. Job boards are no longer enough for a complete recruitment process and tools like applicant tracking systems (ATS) and video interviews are being implemented as a way to upgrade recruitment processes. To complement these tools, a new trend has been taking over the recruitment world: social recruiting.
Social recruiting can simply translate into using social media channels for recruitment purposes. Even though some companies are just entering this new reality, social recruiting has been gaining more ground as one of the most important tools for recruiters, and the numbers speak for themselves.
Digital natives and millennials are entering the job market, and according to Forbes, by 2025, roughly 75% of the global workforce will be millennials. So, recruiters must make an effort to attract and retain these tech-savvy and motivated candidates, and social recruiting might be the way to do it.
Social recruiting is an easy strategy to implement and there are a lot of benefits in using it. Still not convinced? Here are 4 benefits of using social recruiting to attract the best talent to your company:
According to Talentnow, 73% of candidates are passive job seekers, which means that they are already employed but would be willing to accept a better offer if presented to them. It is possible that these candidates will not be actively looking into job boards, so social media might be the easiest way to reach them. By posting job openings and interacting with people who follow you on your social media accounts, you will be attracting the attention of potential candidates, making the recruitment process much easier and faster.
Employer branding might be one of the most important things to take into account when you are recruiting. Cultural fit is an important aspect to take into account in your hiring process, and by showcasing your company’s values and culture on social media, you will be attracting like-minded people who would like to be part of it.
Traditional methods of recruiting often have associated costs with them, whether it be job boards, newspapers or TV advertisements. However, social media is a channel that allows you to share your job postings for free. To complement this, there are some ATS that provide you with a sharing link specifically designed for social media postings, optimizing, even more, this method and allowing you to track the traffic to your application page that comes from social media.
Nowadays, most social media channels are equipped with software that allows you to track and measure your page’s performance regarding posts and engagement. Take advantage of this feature to track the reach of the job offers you post and take into account some important aspects, like the number of likes, shares and comments. These simple statistics will give you an overview of the kind of candidates you are attracting and predict the number of applications you might have for the job offer.
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